Privacy Policy

Introduction

Sofabase (“we”, “us”, “our”) operates this website and provides all related services, features, tools, products and content (the “Services”). Our store runs on the Shopify platform, which helps us deliver a fast, secure and reliable shopping experience. This Privacy Policy explains how we collect, use and share your personal information when you browse our website, communicate with us, or make a purchase. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy takes priority for anything related to personal data. By using our website or placing an order, you confirm that you have read and understood how we handle your information.

What Personal Information We Collect

“Personal information” means any information that identifies you or can be linked to you. It does not include anonymous or de-identified data. We may collect contact information such as your name, billing and delivery addresses, phone number and email. We collect payment information such as card details, payment confirmations and transaction data, although full card numbers are never stored by us. We may collect account information including usernames, passwords, preferences and settings. We collect order information, including the items you purchase, return or save to your wishlist. We collect the information you include in your communication with us. We also collect device and technical data such as IP address, browser type, device identifiers and network details. Usage information includes how you navigate the site, pages you view, clicks and interactions.

Where We Collect Personal Information From

We may collect information directly from you when you create an account, place an order or contact us. We may also collect information automatically through cookies and similar technologies when you browse our site. We may receive information from trusted service providers who support payments, analytics, advertising, order fulfilment and customer support. We may receive information from third parties where legally allowed.

How We Use Your Personal Information

We use your information to provide and improve our Services. This includes processing payments, delivering your order, managing returns and exchanges, remembering your preferences, and personalising your shopping experience. We communicate with you using the information you provide, such as sending order updates or responding to your messages. With your consent, we may send promotional emails or show personalised ads based on your activity on our website. We use your information to help detect and prevent fraud, verify accounts and protect our Services. We may process information to comply with legal obligations, respond to legal requests or enforce our policies. We do not sell your personal information.

How We Share Personal Information

We may share your information with Shopify, which powers our store and processes data needed to operate and improve the platform. We may share information with trusted service providers who support payments, delivery, analytics, cloud storage, customer service and marketing. We may share information with advertising partners who help us show relevant ads. We may share information when you give permission, such as using social media integrations. We may share information within our company group where relevant. We may share information during business changes, such as a merger or sale of assets. We may share information when required by law.

Shopify’s Role in Processing Data

Shopify collects and processes certain information to operate and improve its platform. Shopify may use aggregated data across different merchants to improve its systems. In these cases Shopify is responsible for the processing of this information. You can learn more about Shopify’s privacy practices here: https://privacy.shopify.com/en

Third-Party Links

Our website may contain links to third-party websites. Once you leave our site, we cannot control how those websites collect or use data. You should review their privacy policies separately.

Children’s Data

Our Services are not designed for children, and we do not knowingly collect personal information from anyone under the age of majority. If you believe a child has provided us with information, contact us so we can delete it. We do not sell or share data belonging to individuals under 16 years old.

Security and Retention

We take security seriously, but no system is completely secure. Data sent over the internet may not always be secure in transit. We retain your information for as long as necessary to maintain your account, process your orders, comply with the law, resolve disputes and enforce policies. After this, your data may be deleted or anonymised.

Your Rights

Depending on where you live, you may have the right to access the personal data we hold about you, request deletion, correct inaccurate information, request a copy of your data, or limit certain uses. If you live in the UK or EU, you may also have the right to restrict processing, object to certain uses or withdraw consent. To exercise any rights, contact us at hello@sofabase.co.uk. We may need to verify your identity before completing your request. You can also review Shopify's processing rights here: https://privacy.shopify.com/en

International Transfers

We may transfer your information outside the UK or EEA. When we do, we rely on approved legal safeguards such as Standard Contractual Clauses or equivalent UK mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will appear here with an updated “Last updated” date.

Contact Us

If you have questions about this policy or how your information is handled, you can contact us at:
Email: hello@sofabase.co.uk
Address: Grosvenor House, 11 St Pauls Square, Birmingham, B3 1RB
Company: Adorned Couches Limited T/A Sofabase
Company Number: 16550728