Privacy policy

Last updated: March 18th, 2026

Introduction

Sofabase (“we”, “us”, “our”) operates this website and provides all related services, features, tools, products, and content (the “Services”). Our store runs on the Shopify platform, which helps us deliver a fast, secure, and reliable shopping experience. This Privacy Policy explains how we collect, use, and share your personal information when you browse our website, communicate with us, make a purchase, or interact with our marketing programs, including SMS messaging. If anything in our Terms of Service conflicts with this Privacy Policy, this Privacy Policy takes priority for anything related to personal data. By using our website, placing an order, or subscribing to our marketing programs, you confirm that you have read and understood how we handle your information.

What Personal Information We Collect

“Personal information” means any information that identifies you or can be linked to you. This includes, but is not limited to:

  • Contact information such as your name, billing and delivery addresses, phone number, and email.

  • Payment information such as card details, payment confirmations, and transaction data (full card numbers are never stored).

  • Account information including usernames, passwords, preferences, and settings.

  • Order information, including the items you purchase, return, or save to your wishlist.

  • Communications you send to us.

  • Device and technical data such as IP address, browser type, device identifiers, and network details.

  • Usage information including how you navigate the site, pages you view, clicks, and interactions.

  • SMS marketing preferences, including opt-in consent and message interactions.

Where We Collect Personal Information From

We may collect information:

  • Directly from you when you create an account, place an order, opt in for SMS marketing, or contact us.

  • Automatically through cookies, pixels, and similar technologies when you browse our site, including tracking abandoned carts.

  • From trusted service providers who support payments, analytics, advertising, order fulfillment, customer support, or marketing.

  • From third parties where legally allowed.

How We Use Your Personal Information

We use your information to provide, improve, and personalise our Services. This includes:

  • Processing payments and delivering orders.

  • Managing returns, exchanges, and warranties.

  • Remembering preferences and personalising your shopping experience.

  • Communicating with you regarding your orders or account.

  • Sending promotional messages via email, SMS, or other channels with your consent.

  • Detecting and preventing fraud, verifying accounts, and protecting our Services.

  • Complying with legal obligations, responding to legal requests, or enforcing our policies.

SMS Marketing & Abandoned Cart Messages

We use cookies and other tracking technologies to monitor items added to your shopping cart, including when a cart is abandoned. With your consent, we may send reminders or promotional messages via SMS. These messages are only sent to phone numbers you have explicitly opted in to receive.

Example text for transparency: "Sofabase's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages via SMS."

How We Share Personal Information

We may share your information:

  • With Shopify, which powers our store and processes data needed to operate and improve the platform.

  • With trusted service providers who support payments, delivery, analytics, cloud storage, customer service, and marketing.

  • With advertising partners who help us show relevant ads.

  • Within our company group where relevant.

  • During business changes such as a merger or sale of assets.

  • When required by law.

Third-Party Data & SMS Opt-In

Any mention of sharing or selling data to non-affiliated third parties excludes SMS opt-in data and consent. Your SMS preferences and opt-in information will never be shared without explicit permission.

Location Tracking & Location Based Services

If location tracking or location based services are used, we will collect this data only with your consent and solely to improve your shopping experience or provide relevant offers. This may include:

  • Delivering location specific promotions or recommendations.

  • Optimising shipping and delivery services.

We do not share location data collected for these purposes with third parties, except where required by law.

Shopify’s Role in Processing Data

Shopify collects and processes certain information to operate and improve its platform. Shopify may use aggregated data across different merchants to improve its systems. In these cases, Shopify is responsible for the processing of this information. You can learn more about Shopify’s privacy practices here: Shopify Privacy.

Third Party Links

Our website may contain links to third-party websites. Once you leave our site, we cannot control how those websites collect or use data. You should review their privacy policies separately.

Children’s Data

Our Services are not designed for children, and we do not knowingly collect personal information from anyone under the age of majority. If you believe a child has provided us with information, contact us so we can delete it. We do not sell or share data belonging to individuals under 16 years old.

Security and Retention

We take security seriously, but no system is completely secure. Data sent over the internet may not always be secure in transit. We retain your information for as long as necessary to maintain your account, process your orders, comply with the law, resolve disputes, and enforce policies. After this, your data may be deleted or anonymised.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or limit the processing of your personal data. To exercise these rights, contact us at hello@sofabase.co.uk. We may need to verify your identity before completing your request.

International Transfers

We may transfer your information outside the UK or EEA. When we do, we rely on approved legal safeguards such as Standard Contractual Clauses or equivalent UK mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will appear here with an updated “Last updated” date.

Contact Us

If you have questions about this policy or how your information is handled, you can contact us at:

Email: hello@sofabase.co.uk
Address: Grosvenor House, 11 St Pauls Square, Birmingham, B3 1RB
Company: Adorned Couches Limited T/A Sofabase
Company Reg Number: 1655072